Featured

After spending more than four decades in retail, I have become convinced that the businesses that consistently outperform their competitors aren't necessarily the ones with the occasional brilliant marketing idea. More often, they are the businesses that become slightly better at marketing every week. Small improvements compound.

New research released by omnichannel platform Lightspeed Commerce Inc. reveals Halloween has become a major cultural and spending holiday for millennials.

Specialty retail and supply chain leaders are being told that Agentic AI adoption is a straightforward cost-saving decision. But the financial case for AI can be harder to establish than the technology itself, especially for independent retailers running lean teams and tight margins.

Before launching a holiday campaign, retailers should rehearse what happens when a customer finds a product, places an order and needs help afterward. These nine tests can identify problems while there is still time to fix them.

Americans are expected to spend a record $13.5 billion on Halloween in 2026, according to a new NRF forecast. But alongside the spending boom, shoppers are looking for ways to make their celebrations feel personal and get more use from what they buy.

More traffic feels like the obvious answer when e-commerce sales are soft. For independent retailers, however, increasing ad spend before identifying the real bottleneck can turn a sales problem into a margin problem.

As the leaves begin to turn and the end-of-year rush approaches, small business owners across the country are gearing up for their most crucial stretch of the year: the peak holiday shopping season. This article offers some helpful tips to beat shipping and logistical challenges during the season.

Every retailer loves marketing when the store is busy. Then traffic slows. Suddenly, every marketing expenditure gets examined under a microscope. Good marketing should not collapse when traffic softens.

Retailers already watch the obvious numbers such as margins, labor costs, inventory turns and sales performance. But when it comes to productivity, every status check, system toggle and rekeyed form pulls employees away from the customer-facing work that protects loyalty and revenue. This article explains how retailers can optimize work and increase productivity.

Returns are already expensive for retailers, and damaged furniture shipments can add return freight, replacement costs and extra labor to the total. Recyclable edge protection engineered for heavy furniture can help reduce preventable damage before it happens.