Dealer’s snow event builds customer relationships

“We don’t want to just sell you a snowmobile,” Jim Appolson said. “We want to gain you as a long-term customer.” 

This veteran western New York dealer has been totally immersed in the sport of snowmobiling for decades, and that experience has shaped a business philosophy that extends far beyond special sales and short-term promotions.

This story originally ran in Powersports Business. View the full article here.