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Best Practices

prime day

Amazon Prime Day Marketing 101

With Amazon Prime Day approaching next week, July 16-17, brands who sell products through the third-party website should be putting the final touches on...
brand growth

How to Build Authentic Relationships for Brand Growth

Building strong relationships with customers and your team is crucial for brand growth. It’s impossible to run a successful business and without establishing meaningful...
cyber attacks

5 Tips to Protect Your Business From Cyber Attacks

Living in the digital age has its advantages, but it also comes with its challenges. One of the biggest challenges businesses are currently facing...
gen z

Gen Z Marketing Tips

Gen Z are a unique subset of consumers — they’re tech-savvy, they view social media and advertising differently than other generations and expect more...
returns

Consolidators Improving the Returns Process for Retailers

As customer returns continue to remain a problem in retail, brands are coming up with different ways to make it easier not only for...
shopping centers

What Shopping Centers Need to Evolve

When you think of retail, one of the first things that come to mind is shopping centers. After having been the heart and soul...
technology

Addressing Retail Industry Challenges with RAIN RFID Technology

I’ve spent my career building strategic partnerships with customers across the retail industry. While the industry is made up of a diverse range of...
delivery

The Importance of Estimated Delivery Dates

Providing shoppers with an estimated delivery date is crucial for customer satisfaction and loyalty. It can even help improve conversion rates. According to an...
small business

Tips From an Entrepreneur: How to Scale a Small Business

No matter what you’re venturing into, it can be difficult to see the light at the end of the tunnel when starting your own...
customer experiences

How to Deliver Excellent Customer Experiences

In today's marketplace where products and services proliferate and competition intensifies, businesses are realizing that they need to offer more than just commodities to...