As online traffic increases due to adapting purchasing habits with the onset of COVID-19, dealerships are finding value in a streamlined online presence and operations process. With many showrooms closed to the public, online management systems are being utilized to not only market machines, but streamline management and accounting processes as well. Powersports Business staff reporter Nick Longworth found out how some dealerships are capitalizing from online inquiries with management and marketing tools.
This story originally ran in Powersports Business. View the full article here.