How Applejack Grew its Alcohol Retail Business During the Pandemic

applejack spirits

Jim Shpall made a deal with his father-in-law in 1994. He would join the family business — Applejack Wine & Spirits in Wheat Ridge, CO — to see how he liked it. If beverage alcohol retail was not to Shpall’s taste, then he could return to practicing law, and his wife’s father would sell Applejack upon retirement.

This story originally ran in Beverage Dynamics. View the full article here.