Chocolate in 3D: Lindt & Sprüngli USA Launches Virtual Store

Lindt & Sprüngli USA-virtual-store

With the holidays approaching, chocolatier Lindt & Sprüngli USA has created an innovative way for consumers to experience its premium chocolate brand – through the company’s first-ever 3D virtual online store. Lindt’s new online storefront allows consumers to engage in the brand experience of a Lindt Chocolate store from the comfort of their home or even on the go.

Set in a beautifully decorated, fully 3D and highly photorealistic environment, Lindt’s new virtual holiday store offers consumers the opportunity to interact with the brand, learn about its storied chocolate-making process and, of course, seamlessly shop for its products. Consumers can simply choose the product to purchase, add to their cart, and check out.

Lindt & Sprüngli USA’s first-ever virtual store allows consumers to experience shopping their favorite Lindt products in an easy-to-navigate, 3D setting.

For those who want to interact and learn more about the Lindt & Sprüngli brand and its products, there’s plenty to explore:

  • The store welcomes guests with an engaging introduction from one of the famous Lindt Master Chocolatiers, Ann Czaja, who acts as a guide throughout the immersive virtual experience.
  • Once inside, guests can first visit the luxury gifting station, which displays exquisite Lindt boxed chocolates.
  • If guests are looking for something a little more classic, they can explore the bars and hollow holiday figures section.
  • Next, they will be wowed with a colorful wall of various Lindor truffle flavors as well as a flowing chocolate fountain.
  • Exploring the store further, guests can move into the warm and cozy living room with a great view of the wintry forest through the floor-length windows. Once in the holiday-inspired living room, guests can play a Lindt memory game to win a shopping discount for Lindt holiday gift.
  • In the Chocolate Lab area of the store, guests can learn even more about Lindt’s chocolate-making process, the company’s commitment to sustainability and their bean-to-bar concept.

“At Lindt & Sprüngli USA, we are delighted to offer consumers this cutting-edge retail experience just in time for the holidays,” says Patrick Diggelmann, vice president of retail and e-commerce at Lindt & Sprüngli USA. “While there is no experience quite like entering one of our beautiful Lindt retail stores in person, our virtual store is a close second. We’re truly delighted to show it off.”

The Lindt & Sprüngli USA virtual store was developed by  ByondXR, a leading 3D commerce platform that helps brands and retailers create virtual shopping experiences.