With the holidays approaching, chocolatier Lindt & Sprüngli USA has created an innovative way for consumers to experience its premium chocolate brand – through the company’s first-ever 3D virtual online store. Lindt’s new online storefront allows consumers to engage in the brand experience of a Lindt Chocolate store from the comfort of their home or even on the go.
Set in a beautifully decorated, fully 3D and highly photorealistic environment, Lindt’s new virtual holiday store offers consumers the opportunity to interact with the brand, learn about its storied chocolate-making process and, of course, seamlessly shop for its products. Consumers can simply choose the product to purchase, add to their cart, and check out.
For those who want to interact and learn more about the Lindt & Sprüngli brand and its products, there’s plenty to explore:
- The store welcomes guests with an engaging introduction from one of the famous Lindt Master Chocolatiers, Ann Czaja, who acts as a guide throughout the immersive virtual experience.
- Once inside, guests can first visit the luxury gifting station, which displays exquisite Lindt boxed chocolates.
- If guests are looking for something a little more classic, they can explore the bars and hollow holiday figures section.
- Next, they will be wowed with a colorful wall of various Lindor truffle flavors as well as a flowing chocolate fountain.
- Exploring the store further, guests can move into the warm and cozy living room with a great view of the wintry forest through the floor-length windows. Once in the holiday-inspired living room, guests can play a Lindt memory game to win a shopping discount for Lindt holiday gift.
- In the Chocolate Lab area of the store, guests can learn even more about Lindt’s chocolate-making process, the company’s commitment to sustainability and their bean-to-bar concept.
“At Lindt & Sprüngli USA, we are delighted to offer consumers this cutting-edge retail experience just in time for the holidays,” says Patrick Diggelmann, vice president of retail and e-commerce at Lindt & Sprüngli USA. “While there is no experience quite like entering one of our beautiful Lindt retail stores in person, our virtual store is a close second. We’re truly delighted to show it off.”
The Lindt & Sprüngli USA virtual store was developed by ByondXR, a leading 3D commerce platform that helps brands and retailers create virtual shopping experiences.
