best practices enews

Price transparency has become the glass storefront every retailer trades behind. You do not need a data team to do better. You need a short list, a fixed routine and rules you set before you look at a single price. Here is how to build all three in an afternoon.

Retailers have always understood one of the most basic principles of human behavior: People tend to want something a little more when they think they might not be able to get it later. That is scarcity.

Every marketing campaign, promotion, slogan, event and social media strategy has a shelf life. Some last for years, while others become stale in weeks. This article offers some tips on how retailers can refresh their marketing.

When was the last time you evaluated your website? Think of your website as an employee, and then evaluate it to those same standards. This article offers six helpful tips for evaluating your website to make sure everything is running efficiently.

Even though returns can be annoying, they're a source of information, and often a very useful one. If you study them carefully, returns can tell you a great deal about your products, your customers, your staff, your merchandising and your marketing.

Most retailers spend considerable time focusing on merchandise, pricing, advertising and staffing. Yet, many overlook one of the biggest threats to sales growth: customer friction. This article offers some key tips for retailers on how to reduce customer friction and create seamless shopping experiences.

While marketing tools like social media, email campaigns, digital advertising, search engine optimization and online reviews certainly have value, many retailers are overlooking one of the most powerful marketing assets they already own: their storefront. This article offers some tips on how to make your window displays inviting for customers.

Retailers spend enormous amounts of time, energy and money trying to attract new customers. However, many retailers overlook one of the most valuable assets already sitting inside their business: their existing customers. The quiet power of repeat customers is often underestimated, yet they can become the foundation upon which long-term retail success is built.

Large retailers can outspend independent businesses when it comes to marketing, but what they often struggle to replicate is authenticity. Marketing that reflects your store's personality is way more effective than anything else.

Getting customers into your store is only half the battle. The real win is turning that first visit into the beginning of a relationship. This article offers some simple strategies for creating repeat customers.