A major theme all successful dealerships have in common is their ability to take care of their customers and to get those customers to return to the dealership. Events have proven to be a great way to gain customer loyalty, show appreciation and raise dealership awareness in local communities. Throughout the years of the Powersports Business Power 50 program, the editors of PSB have come across interesting events, both big and small, that can inspire other dealers with ways to promote more customer involvement daily.
This story originally ran in Powersports Business. View the full article here.