Let’s perform a simple calculation with your customers.
Here’s the math: What is the size of your average sales ticket? How many times a year does a customer come into your liquor store? Multiply the two and the answer is how much that customer spends in a year. How many years does the average customer spend with you? Add that multiplier and now you have an idea of how much they spend in their lifetime.
This story originally ran in Beverage Dynamics. View the full article here.