You might be thinking, “In-store business has been good. Do I really need to market my dealership online?” The consumer landscape is shifting, transformed by the e-commerce boom that resulted from the recent economic shutdown. More consumers are browsing and buying online than ever before, and the increase in online searches for units means countless opportunities to connect with potential customers on the internet. ARI presents the key areas dealers should be focusing on to enhance the performance of their digital marketing efforts.
This story originally ran in OPE Business. View the full article here.