What if the Future of Beer . . . Isn’t Beer?

future of beer isn't beer

The beer category remains in a precarious position. Big brands have been shrinking for years, while craft, so reliant on taprooms and on-premise, suffered a blow from the pandemic.

Another problem driving these troubling trends? Look elsewhere in the retail store or beverage menu. With red-hot products like whiskey and tequila — and the exploding world craft cocktails — the spirits category has swiped consumers away from beer at an alarming clip.   

This story originally ran in Beverage Dynamics. View the full article here.