A Lesson All Retailers Can Learn from Budweiser


“Why ask why? Try Bud dry” was a 1990 advertising campaign that was successful in the introduction of light lager beers. It is also a very useful phrase in your business.

Frequently we visit businesses in which there is an attempt to be everything to everybody; whatever a customer asks for, we will have the product in a variety of sizes and in many cases a variety of flavors. Even if there are multiple brands with identical products, there is a sizable duplication because the customer asked for a particular brand.

This story originally ran in Beverage Dynamics. View the full article here.