The U.S. Small Business Administration (SBA) is calling on Americans to “shop small” throughout this holiday season and on Small Business Saturday, which falls on November 26.
“As our economy continues to stabilize, it’s more important than ever that consumers shop and dine small during the holiday shopping season,” says Isabella Casillas Guzman, head of the SBA. “We continue to see positive impacts and opportunities for our small-business owners through President Biden’s economic agenda, and Small Business Saturday is another chance for us to further strengthen America’s entrepreneurs with our local and online spending and promotion.”
Small Business Saturday, founded by American Express, is a day dedicated to supporting the diverse range of local businesses that create jobs, help boost the economy, and enhance neighborhoods around the country. According to American Express, the projected total reported spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday last year hit a record high with an estimated $23.3 billion.
The SBA has cosponsored Small Business Saturday since 2011, and the agency continues to help entrepreneurs leverage new opportunities with the 13th annual Small Business Saturday. The SBA reports that small-business owners “can look forward to another strong year, and the SBA is doing its part by expanding and retooling resources to support all small business owners throughout their entrepreneurial journeys.”