The “swipe” fees that banks charge merchants to process credit card transactions will drive up the price of school and college supplies by $3 billion this year and cost the average family between $20 and $30, according to the Merchants Payments Coalition (MPC).
“With swipe fees constantly rising, this hidden tax takes more out of families’ school supply budgets every year,” MPC member and National Association of College Stores Vice President of Government Affairs Richard Hershman said in a news release. “This is money that could go to children’s educations or helping families make ends meet, but it lines the pockets of credit card company executives and Wall Street bankers instead. Credit card companies get away with this because of lack of competition. Congress needs to stand up for families and their children by passing the Credit Card Competition Act.”
Cred Card Swipe Fees Add Up
Averaging 2.35% of the transaction but ranging as high as 4%, swipe fees are most merchants’ highest operating cost after labor and have to be built into pricing, according to MPC. With few consumers using cash and credit card rules making discounts difficult, all shoppers pay more because of swipe fees regardless of how they pay.
Families are expected to spend an average $858 on K-12 school supplies, clothing and related items for a total of $39.4 billion this year, according to the National Retail Federation (NRF). While a precise amount is difficult to calculate, MPC estimates that swipe fees account for $20 of the per-family cost and $925.9 million of the total.
Back-to-college spending is expected to average $1,326 for a total of $88.8 billion, resulting in swipe fees of $31 on average and $2.1 billion overall. Together, back-to-school and back-to-college swipe fees could total $3 billion, according to MPC.
K-12 families are expected to spend an average $144 on school supplies like pencils and notebooks, according to the NRF, including an estimated $3.38 in swipe fees; $296 on electronics like calculators, or $6.95 in swipe fees, and $418 on clothing and shoes, including $9.83 in swipe fees. For college, spending should average $91 for college-branded gear (including $2.13 in swipe fees), $93 for school supplies ($2.18), $191 for dorm furnishings ($4.50), $278 for clothing and shoes ($6.54) and $310 for electronics ($7.27).
What Swipe Fees Cost Consumers
The $20 in swipe fees for a K-12 family is equal to the cost of a school lunchbox while the $30 college average would buy a backpack, according to MPC. Swipe fees for Visa and Mastercard credit cards alone have more than quadrupled since 2010 to $111.2 billion last year. Total credit and debit card swipe fees hit a record $187.2 billion, driving up prices by nearly $1,200 a year for the average family.
The impact on school spending comes as Congress is considering the Credit Card Competition Act to address swipe fees, according to MPC, which are too much for small merchants to absorb and drive up prices by nearly $1,200 a year for the average family. The fees are rising largely because Visa and Mastercard each centrally set the swipe fee rates charged by all banks that issue cards under their brands and restrict processing to their own networks.
Under the bill, banks with at least $100 billion in assets would enable credit cards to be processed over at least one unaffiliated network like Star, NYCE or Shazam in addition to Visa or Mastercard, according to MPC. The measure is expected to result in competition over fees, security and service that would save merchants and their customers $17 billion a year.
