AI-powered audience insights platform RAD Intel just introduced state-by-state functionality to provide brands and agencies with better data and insights on both macro and micro influencers, ensuring more precisely targeted and effective marketing campaigns. By using its large language model (LLM), RAD Intel digs into social platforms including Reddit, TikTok and Instagram to surface audience insights and influencer trends.
RAD Intel’s state-level insights allows marketers to spot trends early, tailor content to local audiences and refine both macro and micro influencer strategies. This can help brands maintain a competitive advantage by increasing user engagement, improving conversions and staying one step ahead of audience preferences.
“Precision is everything in today’s digital storytelling and marketing strategies,” said Jeremy Barnett, co-founder and CEO of RAD Intel, in a statement. “With our proprietary LLM and AI-driven platform, marketers can now tap into live conversations across social platforms and adjust messaging on the fly to match regional trends. This ensures campaigns resonate at the right time, with the right audience, in the most impactful way.”
RAD Intel’s platform equips marketers with the tools needed to optimize both macro and micro influencer strategies, ensuring that brand messaging hits with maximum relevance. As audience preferences evolve rapidly, RAD Intel offers the insights needed to anticipate changes and maintain high-impact marketing strategies, according to the company.
