Industry News

In early July, Google announced new platform properties for Search Console, allowing anyone to track how their social and video posts on Instagram, TikTok, X and YouTube perform on Google Search, Discover and Google News. These new capabilities are now available to everyone globally.

Due to expectations for better business conditions and sales improvements, the NFIB Small Business Optimism Index rose 2.1 points in June to 97.4, nearing its 52-year average of 98.0. The Uncertainty Index fell 2 points from May to 89, remaining well above its historical average of 68.

Retail sales climbed for the ninth month in a row during June as positive factors overcame challenges to the economy, according to the CNBC/NRF Retail Monitor.

Many consumers are already planning their back-to-school shopping needs. For retailers looking to stay relevant and win over customers, this article offers some shopping trends from Coresight Research and NRF to market wisely this season.

For many retailers, growth strategies often revolve around the same target audiences of urban shoppers: millennials and high-income consumers. While these groups remain important, this article dives into the different consumer groups that retailers should be marketing to.

Retail demand is no longer shaped primarily by seasons or promotions. Increasingly, it is shaped by culture. In this article, John Shapiro explains how the series Heated Rivalry offered a clear example of how quickly cultural visibility can translate into worldwide commercial impact.

Constant Contact’s latest Small Business Now report found that despite economic uncertainty, the vast majority of small businesses are refusing to hit the brakes on marketing. Instead of cutting back, they’re doubling down.

The National Federation of Independent Business (NFIB), a small business advocacy organization, just released a new report outlining the economic benefits and massive tax savings the 20% Small Business Tax Deduction will bring to the 560,428 small businesses in Minnesota now that it has been made permanent.

Many consumers are using their tax refunds to stabilize their finances, catch up on obligations or reset after months of elevated costs. In that context, BNPL is no longer just a checkout option. For many shoppers, BNPL has quietly moved into everyday money management.

March is a time to honor the architects of change, the women who looked at "the way things are" and decided to build something better. In the male-dominated world of beverage alcohol, few people embody that spirit of architectural rebellion quite like Katey “Bunny” Rafanello.