Preparing for Post-Holiday Retail Sales

Side view of elegant laughing men exploring assortment on shelves of winery shop and making choice.

The gift-giving holidays are over, with many people staring down larger-than-usual credit card bills. Spending declines. January, February and March are months when many consumers par down their personal budgets — especially for shopping expenses. Add onto that the slew of New Year’s resolutions about cutting calories, and it’s a difficult time for beverage alcohol retail.

This story originally ran in Beverage Dynamics. View the full article here.