Why Single Barrel Store Pick Whiskeys are Gaining Popularity

Something interesting happened with store pick whiskeys in 2020.

Retailers and clubs have selected and bottled their own single barrel whiskeys for some time. About a decade ago, pioneers like Lincoln Road Package Store in Mississippi, and Tippins Market in Michigan, started visiting distilleries, tasting through product and packaging their choices under store branding.

This story originally ran in Beverage Dynamics. View the full article here.