Many Customer-Centric Strategies Fail to Reach Their Potential According to a New Study by Harvard Business Review Analytic Services

To keep pace with rapidly changing business environments, companies are under the gun to put customers at the center of everything. Many businesses are implementing customer-centricity strategies at great speed. A survey of 315 business executives conducted by Harvard Business Review Analytic Services found that 43% of organizations plan to have the strategy in place in a year or less. The study, “Making Customer-Centric Strategies Take Hold,” was sponsored by customer experience strategy leader Strativity Group.

This story originally ran in Fuel Oil News. View the full article here.