Popable, Walmart Partner to Help Small-Business Retailers Post-Pandemic


Popable, a pop-up shop marketplace platform that connects brands and spaces for short-term retail leasing, and Walmart have announced a strategic partnership that will allow small businesses to rent retail space in Walmart stores across the country for short-term leasing. Small businesses will now have the opportunity to rent out pop-up space in designated Walmart stores without being committed to a long-term lease.

“The growth opportunities for emerging brands are at the heart of Popable’s pop-up shop platform. We are excited to partner with Walmart to bring new brands to local communities while providing small-business owners the ability to thrive with some great built-in foot traffic,” says Scott Blair, co-founder and CEO of Popable. “For retailers emerging from a challenging year in the face of post-covid impacts ranging from rising economic concerns to delivery issues at the ports, pop-up retail could be a great way to move excess inventory.”

Brands and spaces can list on Popable’s online website. Small businesses can then be paired with their local participating Walmart to connect and enter into a temporary leasing agreement. The timeframe of these leasing agreements will be predetermined by the small business; they can range in time from a month up to a year, and could grow to a longer-term agreement. The terms are decided and negotiated by the brands and spaces directly themselves.

“Supporting small businesses has always been a priority for Walmart. We are proud to work with Popable to offer local brands an opportunity to grow inside our stores,” says Darryl Spinks, the senior director of retail services for Walmart. “This is a great example of our focus on offering services unique to the neighborhoods we serve through our store of the community initiative.”