8 Latinx Brands to Celebrate Hispanic Heritage Month

Happy National Hispanic Heritage Month!

Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15 by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.

According to the United States Census Bureau, the observation started in 1968 as Hispanic Heritage Week under President Lyndon Johnson. It was then expanded by President Ronald Reagan in 1988 to cover a 30-day period starting on September 15 and ending on October 15. It was enacted into law on August 17, 1988, on the approval of Public Law 100-402. 

Specialty Retailer would like to honor Hispanic Heritage Month by featuring some fantastic Latinx-owned brands. Whether you are a consumer or retailer, these Latinx businesses offer both B2C and B2B.

Ser Paraíso

Multi-media artist Diana Castro, also known by the name Pana Li, created this design brand to encourage others to tap into their healing, spirituality and find their higher selves in the process. The Mexican native offers a collection of journals, prints, postcards, and calendars — all with the intention of positivity. Her products are also available in over 100 stores in the U.S. and Internationally.

Bomba Curls

With a passion for sharing the tightly kept Dominican hair beauty secrets used by generations of women to naturally boost growth and maintain fullness with the world, Lulu Cordero created Bomba Curls. Her “hair potions” are clean, pure and organic and are formulated for those with kinky, curly, coily and wavy hair.


Ceremonia is a clean hair care brand rooted in Latinx heritage. Growing up as a Latin American immigrant in a homogenous country like Sweden, Ceremonia founder Babba Rivera never found herself represented in mainstream media and products, especially in beauty. As Rivera got older, her desire to celebrate the richness of Latin culture grew, and now she sells a variety of all natural hair care products for different hair types.

Honey Baby Naturals

Hitting the market in 2016, Honey Baby Naturals has certainly become the bee’s knees, securing Target, Walmart, Sally Beauty, CVS, Rite Aid and several hundred independent beauty retailers nationwide. For years, Founder and CEO Aisha Ceballos- Crump had been making her own products that suited her family’s different hair types before she started the brand. The secret ingredient to her Latinx business’s success? Honey.

Sigma Beauty

In 2009, Brazilian power-couple Dr. Simone Xavier and Rene Xavier Filho launched Sigma Beauty with a single brush set that instantly captured a cult following and sold out. Since then, an impassioned, over-90% female team has joined together and haven’t stopped developing new ways to innovate consumers’ beauty routines. Now, Sigma offers brushes and a variety of makeup sets.


This luxury swim line was named after the Spanish word “hermosa,” meaning “beautiful.” Founders Tiffany Rivers and Marisa de Lecce merged their two worlds to deliver stunning designs that are modern and flattering. Born to Mexican and Colombian parents, Marisa was inspired to create swimwear “that honors and complements a woman’s intrinsic elegance.”

Chosen Foods

Headed by Mexican-American CEO Gabriel Perez Krieb, Chosen Foods produces all the things you need to make Hispanic-inspired dishes, including avocado salsa, cooking sprays, simmer sauces and more. They even sell America’s #1 Avocado Oil and Avocado Oil Spray brand, which is offered in major retailers across the U.S.

Luna Sundara

Luna Sundara was founded upon a creative spirit and loving purpose: to empower Latin American artisans by showcasing their unique craft to the world. Peruvian native Sandra Manay and her partner Thomas Konik founded Luna Sundara (“Luna” means “moon” in Spanish; “Sundara” is Sanskrit for “beautiful”) in 2014 and sell home décor, incense, essential oils and Palo Santo, a tree native to Peru that can be burned to bring good energy into any space.