Blending style and performance, Maui Jim and Red Bull just announced a three-year partnership in which they will be offering polarized sunglasses.
Through this partnership, the brands will merge Maui Jim’s PolarizedPlus2 lens technology with the energy and excitement that Red Bull brings to action sports and entertainment to create high quality sunglasses, as stated in a news release.
The collaboration will span various initiatives, including immersive events and thrilling content. Below are the different events in which consumers can find the sunglasses:
Red Bull Terminal Takeover
For the fourth year in a row, Red Bull Terminal Takeover is back, transforming the old New Orleans airport terminal into the ultimate destination for street skateboarding. Skate shop crews and pro from the US and Japan will meet at the terminal for the ultimate skate jam and go trick for trick in a filming contest.
Red Bull Magnitude
A content-driven contest open to big-wave surfers from around the world. From up-and- comers to some of the greatest names in the sport—surfers will ride and document the largest swells to hit Hawaii.
Red Bull Cope ‘n’ Waken
The narrow canals of Copenhagen, Denmark, will host a 180m Wakeboard cable system and a number of large obstacles for wakeboarders to ride as high and as technically brilliantly as they can.
Red Bull King of the Air
One of the most prestigious kitesurfing events in the world featuring the very best kiteboarders globally. It takes height, power, extremity, technique and innovation to take home the win in some of the toughest wind conditions offering fans a fantastic vantage point to witness the excitement of the event.
Red Bull Buenos Aires Conquest
The Red Bull Conquest skate event is back for its fourth edition, this time landing in Buenos Aires, the heart of Argentina’s skate scene. This year’s Red Bull Buenos Aires Conquest will be celebrating Argentina’s most iconic skate spots and recreating them in one course for global pros to compete in a head-to-head jam format.
Red Bull Pool Attendant
This year’s Munich Mash event will be home to Red Bull Pool Attendant, a street and bowl course built on top of a unique floating skatepark at the Olympic Lake in Munich. Male and female pro skateboarders from around the world will be flying out to compete and enjoy the summer atmosphere of Munich.
