How to Build Authentic Relationships for Brand Growth

brand growth

Building strong relationships with customers and your team is crucial for brand growth. It’s impossible to run a successful business and without establishing meaningful connections.

By putting effort into developing authentic relationships, you can greatly increase the success of your brand. An example of this can be seen with Patagonia and how they stand behind their morals – aligning their marketing efforts with their core values. This has helped their customers in developing a greater understanding of their mission, values and objectives of the brand, which has ultimately helped increase sales and provide them with a competitive advantage.

In this article, we will dive into how to develop solid relationships with your team and customers to help the growth of your brand.

Build a Relationship with Your Team

An unhappy team ultimately leads to poor performance and results. This is why building a connection with your team and making them happy can help significantly with empowering them to work more effectively. By opening up to them and forming a trusting relationship, your team will become more invested and want to produce the best results for your brand.

Here are some tips to build strong relationships with your team:

  • Individual Meetings: Individual meetings are great ways to form solid relationships with each team member. Be sure to ask about their lives and other subjects not related to work to make the meeting feel more personal.
  • Team Meetings: Although one-on-one meetings can offer a more personal experience and connection with each member of your team, you can also conduct regular team check-ins with everyone. These can make for great brainstorming sessions where everyone offers input on certain ideas.
  • Offer Availability: By making yourself approachable and letting your team members know they can reach out to you with any questions, it can make them feel more comfortable to come to you when they need help.

Build a Relationship with Customers

A survey carried out by OOH media platforms Clear Channel and JCDecaux found that 81% of consumers say that trust is the main reason why they choose certain brands. This further proves that shoppers value meaningful relationships and having similar values over products. Being authentic with customers will help form a longer lasting relationship that can in turn make them loyal.

The growth and success of a brand mainly comes from loyal customer relationships. You can help build these relationships with these methods:

  • Humanize Your Brand: Making your brand feel more authentic and showing that there are humans behind the name can help to build customer relationships. An example of this can be seen with Ryanair, who has recently started posting relevant memes on X and responding to comments with humorous replies.
  • Put Customers First: In order to strengthen your relationships with your customers, provide them with fresh and distinctive experiences. A shopping center in Leeds does this by offering different activities other than shopping, such as axe throwing and the Boom Battle Bar.
  • Update Customers Regularly: Keeping consumers updated on any policy changes can greatly help to keep a personal relationship flowing – especially when it comes to updates on a customer’s order.

Forming deep relationships with both your team and customers can help to not only boost your bottom line, but ensure your business stays up and running for years to come.