eTail Boston is set to take place from August 12-15, 2024 at the Boston Mariott Copley Place. This e-commerce and digital marketing event will feature an agenda jam packed with presentations, panel discussions and interactive roundtables for retail professionals, all offering insight into navigating the rapidly evolving digital world.
eTail states they have invited three brands to create retail pop-ups in the exhibit hall for the first time. These pop-ups will allow attendees to experience the excitement of this short-term, immersive shopping experience. The brands creating these pop-ups are Mignonne Gavigan (jewelry and accessories), MM Le Fleur (women’s clothing) and Zenni Optical.
This year’s speaker lineup includes 100+ leaders from Albertsons, Bombas, Chewy, Cotopaxi, Crocs, eBay, Fanatics, Harley Davidson, IKEA, Kendra Scott, Lancôme, Lego, Lowe’s, Mattel, quip, Revlon, Ring, State Bags, Supergoop, Victoria’s Secret, Warby Parker, Wayfair, YETI, Zappos and many more.
eTail Boston will feature a broad range of topics and include the following focused content tracks:
- Omnichannel Innovation and Operations
- AI in E-commerce & Future Tech
- Customer Experience/User Experience and Engagement
- Navigating Marketplaces and The Social Landscape
- Data, Analytics and Performance Marketing
- Brand Building, Content Marketing & Creative
- C-Suite Retreat
- Women in ReTail
“The diversity of retailers, the range of topics discussed, and the various levels of experience and expertise make this event well worth your time,” said Kristin Schoenstein, eTail Chief of Staff, in a news release. “I think there is something for everyone at eTail; attendees will walk away having learned something they can apply to their business, whether a start-up or established.”
In addition to insightful content, attendees can enjoy networking opportunities, including the eTail Summer Rave cocktail reception on Monday, August 12 at 5 p.m. and the eTail Yard House Party on Tuesday, August 13 at 5:30 p.m.
