inventory

Inventory Issues Deter Consumers From In-Person Shopping

According to new research from gStore, retail inventory issues continue to disrupt shopping trips even after last year’s tariff turmoil. The June survey of 1,035 U.S. adults who have visited a fashion, general merchandise or specialty store in the last 90 days reveals just how far consumers will go to avoid unpleasant interactions.
small business

Small Businesses Embrace the Role of Creator in 2026

In a new Small Business Now report, Constant Contact discovered that to stay visible while managing the daily hustle of running a business, small businesses are fundamentally rewriting their job descriptions to embrace the role of “creator” — and leaning on AI to get it all done.
google

Google Rolls Out New Platform Properties

In early July, Google announced new platform properties for Search Console, allowing anyone to track how their social and video posts on Instagram, TikTok, X and YouTube perform on Google Search, Discover and Google News. These new capabilities are now available to everyone globally.
POS

What Your POS System Is Trying to Tell You

A POS system should not just record what happened yesterday. It should help you decide what to do tomorrow. This article talks about all the different ways POS systems can help boost business and marketing goals.
viral

The Myth of Going Viral in Local Retail

In today’s social media-driven business environment, many independent retailers have become fascinated with the idea of “going viral.” For most independent retailers, the obsession with viral marketing often distracts from what truly builds sustainable retail success: consistent visibility, ongoing customer engagement and long-term community trust.
marketing

Consistency Beats Creativity in Retail Marketing

In marketing meetings—whether in large corporations or independent retail stores—there is often a recurring pressure to “come up with something new.” New slogans. New promotions. New graphics. New campaigns. Creativity certainly has value, but in retail marketing, consistency usually matters far more than creativity.
marketing

Small Businesses Plan to Increase Marketing Budgets in 2026

A new Constant Contact report found that small business owners are meeting economic headwinds with aggression rather than retraction. While inflation and rising costs remain the top business concern for 41% of owners, the vast majority are planning to invest significantly more resources into their marketing efforts to secure growth.
black friday

Black Friday Weekend Draws a Record 203M Shoppers

A record 202.9 million consumers shopped during the five-day holiday weekend from Thanksgiving Day through Cyber Monday. The figure is up from 197 million shoppers last year and surpasses the previous record of 200.4 million set in 2023.
small business

Half of Small Businesses’ Annual Sales Take Place During Holidays

Constant Contact's new Small Business Holiday Outlook found that while optimism remains high, businesses are strategically adapting to economic pressures and evolving consumer behaviors to maximize holiday sales.
valuespending

Valuespending: Retail’s New Competitive Advantage

There’s a seismic shift happening at the checkout—and it’s not about payment methods or point-of-sale screens. It’s about intent. Welcome to the age of Valuespending.