Kate Miller has always had a deep connection and love for cannabis. Growing up in New Jersey has provided her with the opportunity to always be around the plant, and over the years, she’s grown more conscious and intentional about her cannabis use.
“My brother ended up getting arrested for cannabis distribution, manufacturing and possession, so I kind of became an early advocate for this plant after seeing what my brother went through,” Miller says.
A year after her brother’s arrest, Miller moved to California for college, working as a budtender at her local dispensary. “I bought a URL on GoDaddy ─ MissGrass.com ─ because it felt like there was a void for a brand or platform that really represented the modern consumer,” she says.
Thus, the Miss Grass cannabis brand was born.
A Budding Online Cannabis Community
Miss Grass officially launched in January of 2018 as an online platform selling all different kinds of hemp-derived cannabinoids and cannabis accessory products.
But Miller didn’t want to stop here. Her goal for Miss Grass is to “build a nationwide community to educate, advocate and offer a safe space for us all to come and learn about this plant,” she says.
After two years of building this online community, Miss Grass developed their own product line. “California was our first market, and we have since expanded into seven additional markets,” Miller explains. “We started with selling flower and pre-roll products, and then just as of few weeks ago, we launched our hemp-derived Delta 9 gummies called Jewels.”
While Miss Grass’ flower and pre-rolls can only be purchased in select dispensaries, Jewels are available direct-to-consumer through their website.
“What’s so exciting about Miss Grass is that from day one, we have always been on a mission to make cannabis accessible,” says Miller. “It’s why we started focusing on not just one specific state, but as a national and even global online platform. Fast forward to today with our new Jewels line, it represents so much more than selling gummies. It represents the accessibility of this plant to so many more people than who are currently able to reach our flower and pre-rolls.”
Inhaling Customer Feedback
Since Jewels’ initial launch, Miss Grass customers have been flocking to the site for their orders. But Miller didn’t follow a “hunch” and simply hope that gummy sales would take off. Her customers have been asking for a gummy product for quite some time ─ and she finally delivered.
“Something that’s been really unique to Miss Grass is the fact that we focused on our community first before launching any products,” Miller notes. “We have a loyal, active community base, with 98,000 email subscribers and close to 90,000 Instagram followers ─ and they’re constantly engaging with our brand.”
By listening to the needs of their customers, Miss Grass has been able to curate products to their liking ─ eventually debuting gummies.
“Our customers have been asking for gummies for a very long time,” Miller says. “A big part of our community loves to smoke, but there are still some in our community who don’t want to inhale their cannabis, so this is the product for them.”
A Bright Future for Miss Grass
Even though the brand just launched their Jewels gummy line in Mid-April, Miller says she doesn’t plan on stopping here.
“We’re really excited about continuing to create quality cannabis products derived from hemp, and we’re also keeping a close eye on what’s happening in the beverage space,” she says. “More and more of the beer distributors are taking on hemp beverages, so we’re keeping an eye on that.”
Miller also notes that Miss Grass is looking to expand their wholesale opportunities.
“We initially launched as a DTC platform, which is what we’ll continue to focus on, but as we evolve and build muscle around growing and scaling, we are very excited about exploring additional wholesale opportunities,” she explains.
As the cannabis industry continues to evolve, so too will Miss Grass. With the summer season just around the corner, Miller plans on getting her brand out in front of new and familiar faces through pop-up events, fun activations and creative campaigns to continue its strong growth.
