Best Practices

economic

Thriving in Economic Downturns: A Blueprint for Entrepreneurs

In the face of economic downturns, inflation and uncertainty, entrepreneurs need to adopt strategies that ensure resilience and sustainable growth. The key to navigating these turbulent periods is through strategies focused on diversifying revenue streams, leveraging relationship capital, investing in team development and maintaining a long-term vision centered on the company’s core values.
back to school

Last Minute Back to School Sales

Even though school has already started in most areas, there are many consumers still hoping to snag some back to school deals. As retailers try to sell the rest of their school supplies, Skydeo conducted a report on back to school shoppers to see what they’re buying, who is buying, the top brands and more.
phantom inventory

How to Solve Phantom Inventory with AI

While many issues can contribute to out-of-stock situations, one cause is very common, very hard to spot and very damaging to any retailer’s business: phantom inventory. This article details the different ways in which AI can help with this issue.
rain rfid

Empowering Retail Resilience Through RAIN RFID  

More retailers are turning to new technologies to enhance the customer experience, strengthen their market position and drive profit growth. RAIN RFID in particular, is playing a growing role in helping leading retailers meet this shifting demand and remain resilient in today’s cutthroat retail environment.
diversity

Driving Brand Growth Through Diversity and Inclusion

People with some form of learning or thinking disability account for 15% of the population, with $1.9 trillion in annual disposable income globally. This article discusses the different ways retailers can inspire diversity and inclusion in their brands.
prime day

Amazon Prime Day Marketing 101

With Amazon Prime Day approaching next week, July 16-17, brands who sell products through the third-party website should be putting the final touches on...
brand growth

How to Build Authentic Relationships for Brand Growth

Building strong relationships with customers and your team is crucial for brand growth. It’s impossible to run a successful business and without establishing meaningful...
cyber attacks

5 Tips to Protect Your Business From Cyber Attacks

Living in the digital age has its advantages, but it also comes with its challenges. One of the biggest challenges businesses are currently facing...
gen z

Gen Z Marketing Tips

Gen Z are a unique subset of consumers — they’re tech-savvy, they view social media and advertising differently than other generations and expect more...
returns

Consolidators Improving the Returns Process for Retailers

As customer returns continue to remain a problem in retail, brands are coming up with different ways to make it easier not only for...