Best Practices

Facebook-Marketplace-Sales

Using Facebook Marketplace to Boost Your Sales Leads

Launched in 2016, Facebook Marketplace has risen to the top of online sales platforms, alongside e-commerce veterans like Craigslist. Marketplace has attracted a large...
brand-continuity-maintaining

Maintaining and Nourishing a Recognizable Brand

If your company has more than one store, you’re likely familiar with the importance of brand continuity across locations, ensuring that customers enjoy a...
Reputational-Report-Porter-Novelli

Reputational Report from Porter Novelli Reveals New ‘Era of Accountability’

Porter Novelli, the strategic communications company, has published its fifth annual research study of corporate reputation: The Purpose Priorities Report: How to respond in...
social-media-less-is-more

Social Media: Yes, Less Really Can Be More

Social media is fun and daunting, user-friendly yet complex – especially when you're using it for your business. There are tons of resources and...
voluntary-guidelines-BRC

Guidelines for Second-Hand Items Issued by British Retail Consortium

The British Retail Consortium (BRC) has produced a “Voluntary Guideline on Second-Hand & Preloved Items,” outlining the steps retailers can take to adhere to...
employee-hostage-5-signs

Five Signs that an Employee is Holding You Hostage

Have you ever been in a situation where you were so deep in the day-to-day issues of your business that you didn’t see what...
10-sign-tips-retailers

10 Ways to Upgrade Your Store’s Signage

If your retail establishment’s signs are looking a bit worn, or perhaps it’s been a few years since you’ve modified or changed out your...

How to Generate Results, Every Time

You need to drum up business. You have accounts on all the social media channels, you’re running ads in all your local papers, you’ve...