IV20 Brings Together the Spirit and Cannabis Communities
Blending the worlds of alcohol and cannabis has been attempted before, but has never been successfully done due to federal and regulatory complications. IV20 made its successful debut by blending together different terpenes, resulting in the spirit tasting and smelling like cannabis, but it's 100% vodka.
Digital Platforms and IARD Enhance Online Marketing for Alcohol
In response to an initiative from alcohol advertisers, leading digital platforms Meta, TikTok, Snap, X, Pinterest and YouTube are taking robust steps to strengthen...
Consolidators Improving the Returns Process for Retailers
As customer returns continue to remain a problem in retail, brands are coming up with different ways to make it easier not only for...
Gen Z Driving Variety and Innovation in Beverage Alcohol Market
Both restaurants and liquor stores across the nation have noted an increased desire among their consumers for unique cocktail innovations and additional flavor profiles....
Credit Card Swipe Fees Hit Record $100 Billion in 2023
American merchants were charged $7.5 billion more for credit cards with Visa and Mastercard logos in 2023 than they were in 2022 – a...
SpotOn Unveils First AI Marketing Tool for Restaurants
According to the National Restaurant Association's latest report, operators cited attracting new customers (79%) and bringing back repeat customers (56%) as significant challenges in...
New Survey Reveals Consumers Are Splurging on Travel and Experiences Again
After years of spending most of their time indoors, a recent 5WPR survey has found that consumers are once again splurging on travel and...
New Consumer Survey Shows Changed Attitude Toward Influencers
Enterprise CMS Storyblok surveyed 1,000 consumers, revealing that blanket influencer or celebrity endorsements for products could actually harm sales.
An analysis of the attitude consumers...
Record Number of Shoppers Celebrated Thanksgiving Holiday Weekend
A record 200.4 million consumers shopped over the five-day holiday weekend from Thanksgiving Day through Cyber Monday, surpassing last year’s record of 196.7 million,...
Decoding the Hype: What is Video Shopping?
In the dynamic landscape of online shopping, there's no shortage of buzzworthy trends and innovations. Among the latest and most captivating phenomena, video shopping...
