The State of Small Business Marketing 2025
Digital marketing tools provider Constant Contact just released its latest Small Business Now Report, “The State of Small Business Marketing.” The study reveals a growing gap between the effort SMBs are putting into marketing and their confidence that those efforts are driving meaningful business results.
Rockin’ Coffee and CBD: A Brand That’s Waking Up a New Market
The global CBD market is a multi-billion-dollar industry. Ready to take advantage of this growing market, Julie Dunnwald now offers her own CBD products line. Beginning in the early 2000’s as Rockin’ Coffee, the brand now sells select CBD products as well as coffee, including powders, topicals, gummies and tinctures.
Stursi: Sip, Savor and Stay Sober
At a time when the alcohol-free beverage market is flooded with different options, brands are vying to stand out on shelves. Stursi’s secret? Having unrivaled flavor. Sisters and co-founder Livv and Lexx Mills describe the good and the bad with their push to market in this tell-all article.
Minority-Owned Geneba Tequila’s Rapid Rise to Fame
Officially launching in February 2025, Geneba Tequila is one of the few tequilas created by an African American woman and distilled with women in mind. Founder IngridLaVon shares her story with us on how she launched her brand and its rapid rise to fame.
D’USSÉ Cellar Master Agathe Boinot Empowers Women
Making headlines in 2024 as the youngest female master among the major houses of Cognac at the age of 31, Agathe Boinot has had quite the unconventional journey to her appointment as D’USSÉ cellar master, breaking glass ceilings along her way.
‘California Sober’ Movement Changing the Way Consumers Drink
The ‘California Sober’ movement, where individuals swap alcohol for cannabis, functional beverages or simply moderation, is a trend that's here to stay. And with the global alcohol-free beverage market projected to surpass $225 billion by 2030, the question isn’t if this movement will redefine drinking culture, it’s how quickly.
CannaVinus 0%: A Sparkling Wine Without THC or Alcohol
Crafted without alcohol, THC or CBD, Cannavinus 0% is a sparkling wine that is infused with terpenes such as limonene, caryophyllene and pinene to provide consumers with stress relief, anti-inflammatory and mood enhancement benefits without the buzz.
Top Headaches for Supply Chain Managers for 2025
Based on a survey of 1,000 U.S. supply chain managers, the Supply Chain Integrity Outlook 2025 by Impinj research report reveals a data accuracy gap that leaves retailers struggling to find the level of insights, visibility and accuracy required to drive confidence in their supply chain and respond quickly to market changes.
IV20 Brings Together the Alcohol and Cannabis Communities
Blending the worlds of alcohol and cannabis has been attempted before, but has never been successfully done due to federal and regulatory complications. IV20 made its successful debut by blending together different terpenes, resulting in the spirit tasting and smelling like cannabis, but it's 100% vodka.
Finding Success Through Celebrity Partnerships
Celebrity partnerships have been used by companies since the early days of marketing. When done correctly, they can greatly help boost brand awareness. Big Sipz, a higher ABV canned cocktail brand, partnered with Waka Flocka on its Purple Punch flavor and has found huge success with the collaboration.
