MySize Demonstrates New FirstLook Smart Mirror at French Menswear Event


In early December, MySize Inc. partnered with Promas, the French menswear federation, to demo its FirstLook Smart Mirror during the Promas fashion event in Paris.

The company’s FirstLook Smart Mirror is an interactive, mirror-like touch display that provides shoppers in physical stores with:

  • A 3D “try it on” avatar experience;
  • Personalized size recommendations from MySizeID;
  • Style recommendations; and
  • Contactless checkout.

During the event, MySize presented the First Look Smart Mirror and also provided a demo for attendees featuring clothing from the French brand Giorgio & Mario. In addition, influencers tried on the latest collections from a variety of brands and viewed themselves on FirstLook Smart Mirror.

Seamlessly fitting into any retail environment with third-party point-of-sale systems integration, notes MySize, the FirstLook Smart Mirror can be placed in fitting rooms and other high-traffic, strategic locations.

“FirstLook Smart Mirror is a highly innovative, next-generation mirror that hybridizes retail apparel shopping, merging the digital-online user experience that so many have become accustomed to into the traditional physical retail store environment,” says Ronen Luzon, MySize CEO. “We were pleased to participate in this major French menswear fashion event where top retail influencers got to experience FirstLook Smart Mirror firsthand. We believe this will lead to greater interest from retailers and subsequent installations of the mirror in more physical store locations.”

MySize offers FirstLook Smart Mirror to retailers on a purchase or lease option, with a subscription service for data and interactive functionality.