Retail technology company TOTE just announced its official launch after rolling out its product last year. The company has partnered with 80+ stores across 50+ brands, ranging from independent boutiques to large retailers, including well-known names such as Simkhai, Bandier, Still Here, Sabah, Ramy Brook, Susan Alexandra and more.
TOTE’s platform allows customers to select items on a brand’s website and have them waiting in a fitting room to try on in-store. Online-only retailers can also leverage the platform to book virtual styling sessions or to send shoppers to their stockists’ locations, the company states. The platform’s impact is evident in the numbers:
- 96% Conversion Rate: Shoppers using TOTE make a purchase 96% of the time.
- 1.5-3x Increase in Average Order Value: TOTE users typically spend 1.5 to three times more per order.
- Less Than 2% Return Rate: TOTE reduces the environmental impact of shopping by minimizing the need for multiple shipments and returns, which are often the result of poor online-to-offline integration.
“We’ve tapped into how shoppers not only want to interact with brands, but how they expect to interact with brands,” said Daniel Nickel, founder and CEO of TOTE, in a news release. “For every shopper that wants a high-touch, 30-minute session with a stylist, we see another who just wants to know the item is available so they can try it on and get in-and-out. So, we’re allowing brands to meet each shopper where they’re at, and that type of personalization is why we’ve seen over 3,600 fitting rooms booked this year already.”
TOTE Creates a Seamless Customer Experience
With onboarding that takes less than 24 hours, TOTE integrates with brands’ e-commerce front end and their store inventory on the backend. Retailers have access to a dashboard where they can manage fitting room bookings and see purchasing and revenue data, the company states. On top of its core offering, TOTE built its own artificial intelligence (AI) and machine learning (ML) algorithm to power recommendations based on the color, patterns and general aesthetic of what a shopper already wants to try on. The product also offers a store flow management solution to track how shoppers move through stores and fitting rooms as well as individual employee profiles for clienteling.
“We saw immediate traction when we launched our partnership with TOTE,” said Maurice Mosseri, co-founder of Still Here, in the release. “TOTE seamlessly drives shoppers in store and almost always results in larger ticket purchases.”
TOTE is already working on expanding its offerings, with plans to introduce new features such as a marketing solution to re-target shoppers with products they tried on but didn’t buy as well as a standalone TOTE platform where shoppers can discover stores and book fitting rooms across multiple brands, according to the company.
“Ultimately, our goal is to bring joy back to shopping,” said Nickel. “Fashion should be defined by individuality and personality, but too often negative experiences outweigh the positive ones. If we’re helping shoppers get what they want, that leads to stronger relationships and more loyalty for brands, and everyone wins.”
TOTE is launching their seed fundraising this month with the goal of expanding to 1,000 brands by the end of next year, the company states.
