Business Management

Dealer’s snow event builds customer relationships

“We don’t want to just sell you a snowmobile,” Jim Appolson said. “We want to gain you as a long-term customer.”  This veteran western New...

5 Ways To Innovate Your Retail Store Layout

Winners in today’s competitive economy will be retailers who go beyond service to deliver a satisfying shopping experience. One effective way to accomplish that...

Customizing the user experience

The 2017 Consumer Electronic Show (CES) is by far one of the most popular shows held at the Las Vegas Convention Center. In its...

Dealership adds digital sign for more exposure

Uke’s Harley-Davidson in Kenosha, Wisconsin, knows firsthand that location can make or break a retailer. Situated just off Interstate 94 between Milwaukee and Chicago,...
Specialty Retailer

Dealership’s online auction proves successful

Heading into the winter months, many powersports dealers aim to sell aged inventory before walk-in business slows down. For the first time, Freedom Powersports,...