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Based on a survey of 1,000 U.S. supply chain managers, the Supply Chain Integrity Outlook 2025 by Impinj research report reveals a data accuracy gap that leaves retailers struggling to find the level of insights, visibility and accuracy required to drive confidence in their supply chain and respond quickly to market changes.

Blending the worlds of alcohol and cannabis has been attempted before, but has never been successfully done due to federal and regulatory complications. IV20 made its successful debut by blending together different terpenes, resulting in the spirit tasting and smelling like cannabis, but it's 100% vodka.

Celebrity partnerships have been used by companies since the early days of marketing. When done correctly, they can greatly help boost brand awareness. Big Sipz, a higher ABV canned cocktail brand, partnered with Waka Flocka on its Purple Punch flavor and has found huge success with the collaboration.

When you think about sustainability, the first things that probably come to mind are solar panels and recyclable containers. And while these work great to help to reduce your carbon footprint, many companies are beginning to think outside the box, finding innovative new ways to be more sustainable. 

Manufacturing overseas is becoming increasingly complicated. Between higher shipping costs, longer wait times and an increased risk of problems arising with the shipments, more companies are turning to manufacturing nearshoring. 

In its first month since launching on March 21, Sprinter has shipped over 140,000 cases and is available in over 10,000 retailers and bars across 44 U.S. states. Chandra Richter, Sprinter’s head of product development and supply chain, explains how she worked with Kylie Jenner for over a year to create the perfect formula that consumers now know and love. 

There’s no denying the popularity surrounding the ready-to-drink (RTD) beverage market. The U.S. RTD market grew 1.3% in 2022, according to Statista, reaching a...

Small businesses come in all shapes and sizes and have their own unique story to tell. Whether they sell knick knacks, beauty supplies, clothing...

Over the past two years, no-alcohol beverages have been the third-fastest-growing category in the U.S., projected to grow by another $500 million in 2024....

When looking to create their own ready-to-drink beverage brand, for actor Wyatt Russell and producer Rich Peete, it was all about going back to...