When you think of the word brand, what comes to your mind? Some people may think of the name of a business, a distinct logo, a memorable tagline, or even a unique social media presence. However, a brand is so much more than just a singular factor — it’s the face of your company, the reputation of your business as a whole, and how you distinguish yourself from the competition. According to Steve Forbes, “Your brand is the single most important investment you can make in your business.” This means, as a business owner, you should be putting just as much time into developing your brand as you do your products and services.
This story originally ran in Landscape Business. View the full article here.