Technology & E-Commerce

AI-powered audience insights platform RAD Intel just introduced state-by-state functionality to provide brands and agencies with better data and insights on both macro and micro influencers, ensuring more precisely targeted and effective marketing campaigns.

When you think of Generative AI (Gen AI), the first thing that comes to mind might be chatbots or personalized product recommendations. But as we head into 2025, direct-to-consumer (DTC) beverage brands must push their thinking further.

With the holiday season around the corner, e-commerce marketing automation platform Omnisend conducted a survey of 1,000 Americans about their shipping time preferences and found that 44.3% of respondents are willing to wait for more than a week for their parcel to arrive if it means they’ll get the item for a lower price.

With QR code payments in the U.S. projected to exceed $100 billion by 2024, the technology's role in everyday transactions is growing rapidly. This article offers top tips for integrating QR codes into your business model to drive sales and improve efficiency.

Technology has made online shopping for alcohol possible, and soon it may even be a requirement for brands if they want to stay relevant with today’s consumers. This article breaks down the pros of selling alcohol online vs. in person.

The retail sector continues to face mounting pressure to meet higher standards of social and environmental responsibility. Many organizations are turning to AI to drive a more sustainable future for their supply chain.

While many issues can contribute to out-of-stock situations, one cause is very common, very hard to spot and very damaging to any retailer’s business: phantom inventory. This article details the different ways in which AI can help with this issue.

More retailers are turning to new technologies to enhance the customer experience, strengthen their market position and drive profit growth. RAIN RFID in particular, is playing a growing role in helping leading retailers meet this shifting demand and remain resilient in today’s cutthroat retail environment.

The post-pandemic omnichannel retail landscape looks vastly different than it did in 2019. With consumers stuck inside their homes for months on end, online...

Living in the digital age has its advantages, but it also comes with its challenges. One of the biggest challenges businesses are currently facing...