Best Practices

A new report from FedEx reveals that a clear, customer-friendly return policy is a key factor in securing higher conversion rates. To win customers over this holiday season, the report highlights four key factors that should be on your e-commerce return policy.

From marketing strategies and online design changes to in-store displays and promotions, there’s a lot on your plate. That’s why Specialty Retailer put together our 2024 Holiday Readiness Guide, filled with tips from experts on how you can best be prepared for a successful holiday season.

Capturing shoppers when they are actively looking for something is crucial to influencing a purchase. The holiday season is here and reaching your target audience is more crucial than ever. This article offers three key tips to help ensure your message is being delivered to your target demographic.

When you think of Generative AI (Gen AI), the first thing that comes to mind might be chatbots or personalized product recommendations. But as we head into 2025, direct-to-consumer (DTC) beverage brands must push their thinking further.

Every moment spent away from core revenue-generating activities can result in lost opportunities and diminishing returns. This article offers four key areas that you could look at optimizing to ensure you are spending less time on the operational tasks and more time on customer satisfaction.

Traditionally, customer loyalty was built through consistent quality and brand trust. Today, however, it's about convenience, personalization and immediate engagement. Offering exceptional mobile experiences built on those key drivers is vital to customer retention.

Customer loyalty is an integral part of every retail brand. It’s what keeps your name relevant and shoppers coming back for more. Whether you’re looking to build a loyal customer base from scratch or are just looking for a few tips to strengthen your existing one, here is some insight from retail experts on what exactly shoppers are looking for from retailers today that will keep them coming back. 

With QR code payments in the U.S. projected to exceed $100 billion by 2024, the technology's role in everyday transactions is growing rapidly. This article offers top tips for integrating QR codes into your business model to drive sales and improve efficiency.

In the face of economic downturns, inflation and uncertainty, entrepreneurs need to adopt strategies that ensure resilience and sustainable growth. The key to navigating these turbulent periods is through strategies focused on diversifying revenue streams, leveraging relationship capital, investing in team development and maintaining a long-term vision centered on the company’s core values.

Even though school has already started in most areas, there are many consumers still hoping to snag some back to school deals. As retailers try to sell the rest of their school supplies, Skydeo conducted a report on back to school shoppers to see what they’re buying, who is buying, the top brands and more.